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Measuring the effort involved in women's work around the home.
This movie is part of the collection: Prelinger Archives
Producer: Handy (Jam) Organization
Sponsor: Chevrolet Motor Company
Audio/Visual: Sd, B&W
Keywords: Gender roles; Occupations: Housework; Time and motion study
Creative Commons license: Public Domain
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Subject: Love Handy (Jam) Films !
Excellent ! May use excerpts in Documentary film...
Subject: Put It In Perspective
It takes 14.5 ergs to lift a potato chip out of a bag chew it and swallow it. It takes 18,750 ergs to convert the carbohydrates and fats in that one chip to lactate and CO2. That's a lot of ironing.
Subject: I Love Jam Handy!
Out of all ther films in the Prelinger archive, It's the Jam Handy films I enjoy the most.
Anyway, This film features some good footage of 1940 America, and it contains plenty of good footage of lifestyles and stuff.
Jam Handy didn't create art, But their films are almost always entertaining.
Light, Bouncy and Breezy; Just how I like my car commercials.
Subject: Yes, WW2 when the USA was respected...
Yeah, we dumb USA Americans [not to be confused with our Canadian, Mexican or South American neighbors] had the so-called "good life" during the 1930s, when the depression all but sucked the life out of everyone's moral.
I take it the previous reviewer is British, and I have ALOT of British friends, as well as a high regard for Britain.
But this film is ABOUT effeciency. It's NOT about [USA] people living in "the land of milk & honey" while at the same time our neighbors in Europe [not just Britain] suffer.
The FILM itself? A great time peice.
SOUR GRAPES & sarcasm from ONE English reviewer ALL these years later? Unnecessary.
Subject: Not So Easy After All
This optimistic film, made in 1940 as Hitler marched across Europe, extols the virtues of muscle-saving household devices for the little woman. All the more time to listen to the news of the Battle of Britain on the radio! This All-American fixation on efficiency would come in handy because in 1941, the Japanese would bomb Pearl Harbor. The men would go into battle in Europe and the Pacific and the women would do war work instead of sitting at home sewing with an ergonometer strapped to their wrists. The film innocently claims that because of all the new muscle-saving gadgets well all have more energy left for playtime! Little did ordinary Americans know that World War II was around the corner.
Christine Hennig -
Subject: You've Got to Hand It to the Fair Sex; They're Anything but Slow...
Silly Jam Handy film that spends most of its time arguing that the members of the Âweaker sexÂ do just as much hard work as men do, so therefore lots of time and energy has to be put into developing an easier gearshif for them. Yeah, I know, it doesnÂt make much sense to me, either, but since itÂs a Jam Handy film, itÂs bright and breezy and fun. I like the proposed automatic makeup machine portrayed at the end of the filmÂÂI want one for the Film Ephemeral Museum of Quirky Devices. Lots of great gender role stuff to mine here.
Ratings: Camp/Humor Value: ****. Weirdness: ****. Historical Interest: ****. Overall Rating: ****.
Subject: The ladies are weak!
In this so called salute to the american woman, which is really about easier gear shifters, we start out in a 'typical' household, watching a woman sweat herself silly over house chores. Methinks she's sweating because she's wearing awfully high heels for the chores. We then go fast forward and marvel at how much work she does (this scene is remniscent of 'Requiem For A Dream') we then (of course) switch over to car manufacturing. Realizing that women exert too much pressure on themselves shifting gears, scientists have created a much easier gear shifter, thereby easing the load. What makes this conclusion weird is that the narrator poo-poo's the idea of the woman being 'The weaker sex' now. If that's the case, then why make the gears easier?